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Ovation Tv, Oishii Creative, RETNA

July 7th, 2009



I recently partnered with Design Agency, Oishii Creative to promote the launch of Ovation’s TV American Revolutionaries.  here is a quick excerpt i took from

Ovation TV’s recent campaign for the documentary series American Revolutionaries paired African American musical icons with the work of LA graff art muralist RETNA. While we immediately recognized the symbolism the campaign represented, we were surprised and delighted to see RETNA’s work getting this kind of national recognition. There are a number of parallels one could draw, RETNA being an African American/Salvadorian artist working to further the legitimacy of graffiti art and striving to establish his own legacy. When we asked for his impressions on the project , RETNA offered up the following, “These artists really broke new ground and gave voice to so many people. They struggled with many of the issues of their day breaking down barriers making it possible for my generation to have so many opportunities. Everywhere you look, their art has made such important contributions to our culture reshaping America’s past, present and future.”

The sheer reach of the American Revolutionaries ad campaign, with larger than life billboards in Houston, Chicago, and New York’s TIme Square brings his work to new audiences. We can only cross our fingers that these locals will embrace his cultural influence as we have here in LA.

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As you may know, Oishii Creative designed the current EA SPORTS logo, developed No Good TV’s website, and shot music videos for bands like Incubus and Rage Against the Machine. We pride ourselves on connecting clients with the right creative partners to create memorable brand identities. But, this time, we’re taking our involvement one step further.

Ismael Obregon, Oishii Creative’s Founder and Creative Director explains it best, “Our goal was to connect Ovation TV with the next generation of artists, while finding creative ways to use the outdoor medium. Our relationship with Retna is longstanding and we are thrilled to bring his art back to the streets in a whole new way.”

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